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Protein Smoothie Market- Global Size, Share & Industry Trends (2024- 2032)

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A smoothie refers to a thick beverage that is produced by blending an assortment of fruits, vegetables, and other ingredients including milk, seeds, yogurt, ice-cubes, sweeteners, and nutritional and herbal supplements. It is high in nutrients such as vitamins, protein, and fibers and can be easily prepared and stored for immediate or later utilization.

Publication ID: REP02358
Publication Date: 01/11/2025
Pages: 400
Region / Coverage: Global
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Description

Global Protein Smoothie Market Overview

Protein Smoothie Market Size Was Valued at USD 11.5 Billion in 2023 and is Projected to Reach USD 17.9 Billion by 2032, Growing at a CAGR of 4.50% From 2024-2032.

A smoothie refers to a thick beverage that is produced by blending an assortment of fruits, vegetables, and other ingredients including milk, seeds, yogurt, ice-cubes, sweeteners, and nutritional and herbal supplements. It is high in nutrients such as vitamins, protein, and fibers and can be easily prepared and stored for immediate or later utilization. With the growing trend of green smoothies, and protein smoothies’ various consumers are including green leafy vegetables, such as kale, spinach, lettuce, and collard greens, into their protein smoothies to boost digestion, enhance the immune system and minimize unhealthy food cravings. In addition, plant-based proteins such as soy or whey tend to be one of the main ingredients in many meal replacements. In some products, dietary fiber also acts an important role. This combination has a reason for being both of these components help to control hunger and appetite. Furthermore, some ways that can add protein to a smoothie that doesn’t incorporate protein powder at all such as Plain Yogurt, Hemp Seeds, Almond Butter, Peanut Butter, Chia Seeds, Milk, Pumpkin Seeds, Silken Tofu, Flax Seeds, Kefir, Sesame Seeds. When it comes to adding protein to a smoothie, there are a ton of different options to choose from. Besides choosing a protein powder is a quick fix, applying a combination of whole food options will always be the best choice. Thus, this resulted in the growth of the protein smoothie market over the forecast period.

Market Dynamics And Factors For The Protein Smoothie Market

Drivers:

With the boosting economic conditions, starvation and nutritional deficiencies which earlier influenced a large segment of the population have now been replaced with chronic diseases such as arthritis, diabetes, stroke, obesity, epilepsy, and heart attacks, particularly in emerged economies. For example, as per the Centers for Disease Control and Prevention (CDC), chronic diseases are one of the leading health problems in the US. Nevertheless, due to growing health awareness in confluence with the adoption of healthier lifestyles, consumers are improving their everyday diet. They are switching from carbohydrate-laden food products toward healthy protein-enriched snacks and meals. Additionally, they are consuming more functional foods and beverages like protein smoothies to meet their daily nutritional requirements. Besides form this, due to the hectic lifestyles and long working hours, an increase in the demand for on-the-go-meal options has been observed which, in turn, is expanding the industry growth. Looking forward, the global smoothie market is anticipated to exhibit a moderate growth protein smoothie market during the forecast period.

Opportunities:

Marketing campaigns for protein smoothies as a substitute for meal replacement, by the fitness clubs, have skyrocketed the sales of these products. With a rising number of health clubs and surging consciousness regarding protein bars, the market is expected to create lucrative opportunities for protein smoothies in the upcoming years. In addition, these nutritious products can offer the ideal protein balance required for a healthy lifestyle. Furthermore, supplementing meals with smoothie are anticipated to rise protein intake, without mixing unnecessary calories or carbohydrates. These fitness trends are anticipated to increase the demand for protein smoothies, as they play a major role in providing essential nutrients and proteins, rising energy levels, and boosting muscle mass.

Market Segmentation

Global Protein Smoothie Market Research report comprises of Porter’s five forces analysis to do the detail study about its each segmentation like Product segmentation, End user/application segment analysis and Major key players analysis mentioned as below;

Segmentation Analysis of Protein Smoothie Market:

Based on the Product Type, the gluten-free product is expected to dominate the protein smoothie market during the forecast period. Growing health consciousness among the consumers and to build muscle mass, the essential amino acids more specifically, the branched-chain amino acids (BCAAs) in protein are utilized by the body to reduce fatigue, help boost athletic performance and accelerate muscle recovery after exercise.

Based on the Application Type, the youth segment is expected to dominate the protein smoothie market during the forecast period. Owing to rising health awareness among the youth through the various physical activities and need to intake of protein-based product to improve health. Thus, this resulted from the growth of this segment over the forecast period.

Regional Analysis of Protein Smoothie Market:

The North American region is expected to dominate the protein smoothie market during the forecast period. The rising consumer preferences toward sports and workout activities has raised the demand for protein smoothie, as they provide an instant energy boost and satiate hunger after a workout. Thus, increased consumer demand for nutritious products and rising clean label claims on protein smoothie products have increased market growth in the North American region.

Consumers in European countries have been looking for products that help them maintain their busy lifestyles and offer them much-needed energy. There has been an increasing demand for protein smoothies with labels, like less or no sugar, no added flavors, gluten-free, and vegan, which help consumers meet their rising obesity concerns.

Asia Pacific region is anticipated to significant growth during the forecast period owing to high populations, consumer preferences towards packaged and energy-based food. Growing demand for protein-based products in youth and athlete candidates has led the protein smoothie market growth and is expected to continue during the forecast period.

Players Covered In Protein Smoothie Market are:

Smoothie King (US)

Innocent Drinks (UK)

Exante (UK)

ThinkThin LLC(US)

Barfresh Food Group Inc. (the US)

General Mills(US)

Simply Protein(CA)

Zoneperfect(US)

Slimfast(US)

PowerBar(US)

Suja Juice (US)

Optimum Nutrition(US)

GoMacro(US)

Rise Bar(US)

Tropical Smoothie Café (US)

Labrada(US)

Health Warrior(US)

Idealshape(US)

PhD Nutrition(UK)

Maui Wowi Hawaiian Coffees & Smoothies (US)

Bolthouse Farms (US)

Planet Smoothie (US)

Jamba Juice Company (US)

Ella’s Kitchen Ltd (UK)

Designer Wellness (US) and other major players.

Key Industry Developments In Protein Smoothie Market

In April 2023, Smoothie King strengthened its position as the country’s premier Smoothie Bowl destination by introducing six enticing Smoothie Bowls at over 1,100 locations in the U.S. The Smoothie Bowls are a delicious combination of premium ingredients in attaining an active and balanced lifestyle. The Acai bowls include PB Swizzle, Berry Gogi Getaway, and Go-Go Goji Crunch, while the Pitaya bowls include Be Berry Stings, High Five, and PB Delight

In November 2022, Barfresh Food Group introduced a line of environmentally conscious 7.6oz Smoothie Cartons. Beyond its economic and ecological benefits, the ready-to-drink packaging was designed to yield higher profit margins compared to the company’s earlier bottle format. Specifically tailored for schools, it is ideal for larger school districts and those without access to single-use plastics.

Chapter 1: Introduction

 1.1 Scope and Coverage

Chapter 2:Executive Summary

Chapter 3: Market Landscape

 3.1 Market Dynamics

  3.1.1 Drivers

  3.1.2 Restraints

  3.1.3 Opportunities

  3.1.4 Challenges

 3.2 Market Trend Analysis

 3.3 PESTLE Analysis

 3.4 Porter’s Five Forces Analysis

 3.5 Industry Value Chain Analysis

 3.6 Ecosystem

 3.7 Regulatory Landscape

 3.8 Price Trend Analysis

 3.9 Patent Analysis

 3.10 Technology Evolution

 3.11 Investment Pockets

 3.12 Import-Export Analysis

Chapter 4: Protein Smoothie Market by Product (2018-2032)

 4.1 Protein Smoothie Market Snapshot and Growth Engine

 4.2 Market Overview

 4.3 Vegetarian

  4.3.1 Introduction and Market Overview

  4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units

  4.3.3 Key Market Trends, Growth Factors, and Opportunities

  4.3.4 Geographic Segmentation Analysis

 4.4 Gluten-Free

 4.5 Others

Chapter 5: Protein Smoothie Market by Packaging Material (2018-2032)

 5.1 Protein Smoothie Market Snapshot and Growth Engine

 5.2 Market Overview

 5.3 Plastic

  5.3.1 Introduction and Market Overview

  5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units

  5.3.3 Key Market Trends, Growth Factors, and Opportunities

  5.3.4 Geographic Segmentation Analysis

 5.4 Paper

 5.5 Glass

 5.6 Others

Chapter 6: Protein Smoothie Market by Application (2018-2032)

 6.1 Protein Smoothie Market Snapshot and Growth Engine

 6.2 Market Overview

 6.3 Adult Male

  6.3.1 Introduction and Market Overview

  6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units

  6.3.3 Key Market Trends, Growth Factors, and Opportunities

  6.3.4 Geographic Segmentation Analysis

 6.4 Adult Female

 6.5 Youth

Chapter 7: Protein Smoothie Market by Consumption Pattern (2018-2032)

 7.1 Protein Smoothie Market Snapshot and Growth Engine

 7.2 Market Overview

 7.3 Out of Home

  7.3.1 Introduction and Market Overview

  7.3.2 Historic and Forecasted Market Size in Value USD and Volume Units

  7.3.3 Key Market Trends, Growth Factors, and Opportunities

  7.3.4 Geographic Segmentation Analysis

 7.4 At Home

Chapter 8: Protein Smoothie Market by Distribution Channel (2018-2032)

 8.1 Protein Smoothie Market Snapshot and Growth Engine

 8.2 Market Overview

 8.3 Restaurants And Smoothie Bars

  8.3.1 Introduction and Market Overview

  8.3.2 Historic and Forecasted Market Size in Value USD and Volume Units

  8.3.3 Key Market Trends, Growth Factors, and Opportunities

  8.3.4 Geographic Segmentation Analysis

 8.4 Supermarkets And Hypermarkets

 8.5 Convenience Stores

 8.6 Others

Chapter 9: Company Profiles and Competitive Analysis

 9.1 Competitive Landscape

  9.1.1 Competitive Benchmarking

  9.1.2 Protein Smoothie Market Share by Manufacturer (2024)

  9.1.3 Industry BCG Matrix

  9.1.4 Heat Map Analysis

  9.1.5 Mergers and Acquisitions  

 9.2 WAYLENS INC. (U.S.)

  9.2.1 Company Overview

  9.2.2 Key Executives

  9.2.3 Company Snapshot

  9.2.4 Role of the Company in the Market

  9.2.5 Sustainability and Social Responsibility

  9.2.6 Operating Business Segments

  9.2.7 Product Portfolio

  9.2.8 Business Performance

  9.2.9 Key Strategic Moves and Recent Developments

  9.2.10 SWOT Analysis

 9.3 VAVA (U.S.)

 9.4 REXING INC. (U.S.)

 9.5 OWL CAMERAS INC. (U.S.)

 9.6 YI TECHNOLOGY (U.S.)

 9.7 COBRA ELECTRONICS CORPORATION (U.S.)

 9.8 NEXTBASE (UK)

 9.9 THINKWARE SYSTEMS CORPORATION (SOUTH KOREA)

 9.10 BLACKVUE (SOUTH KOREA)

 9.11 STREET GUARDIAN (AUSTRALIA)

 9.12 AZDOME (CHINA)

 9.13 BLUESKYSEA (CHINA)

 9.14 AUKEY (CHINA)

 9.15 THINKFORCE ELECTRONIC TECHNOLOGY COLTD (CHINA)

 9.16 ANKER INNOVATIONS (CHINA)

 9.17 VIOFO (CHINA)

 9.18 AUTO-VOX (CHINA)

 9.19 PAPAGO INC. (TAIWAN)

 9.20 TRANSCEND INFORMATION INC. (TAIWAN)

 9.21 OTHER MAJOR PLAYERS

Chapter 10: Global Protein Smoothie Market By Region

 10.1 Overview

 10.2. North America Protein Smoothie Market

  10.2.1 Key Market Trends, Growth Factors and Opportunities

  10.2.2 Top Key Companies

  10.2.3 Historic and Forecasted Market Size by Segments

  10.2.4 Historic and Forecasted Market Size by Product

  10.2.4.1 Vegetarian

  10.2.4.2 Gluten-Free

  10.2.4.3 Others

  10.2.5 Historic and Forecasted Market Size by Packaging Material

  10.2.5.1 Plastic

  10.2.5.2 Paper

  10.2.5.3 Glass

  10.2.5.4 Others

  10.2.6 Historic and Forecasted Market Size by Application

  10.2.6.1 Adult Male

  10.2.6.2 Adult Female

  10.2.6.3 Youth

  10.2.7 Historic and Forecasted Market Size by Consumption Pattern

  10.2.7.1 Out of Home

  10.2.7.2 At Home

  10.2.8 Historic and Forecasted Market Size by Distribution Channel

  10.2.8.1 Restaurants And Smoothie Bars

  10.2.8.2 Supermarkets And Hypermarkets

  10.2.8.3 Convenience Stores

  10.2.8.4 Others

  10.2.9 Historic and Forecast Market Size by Country

  10.2.9.1 US

  10.2.9.2 Canada

  10.2.9.3 Mexico

 10.3. Eastern Europe Protein Smoothie Market

  10.3.1 Key Market Trends, Growth Factors and Opportunities

  10.3.2 Top Key Companies

  10.3.3 Historic and Forecasted Market Size by Segments

  10.3.4 Historic and Forecasted Market Size by Product

  10.3.4.1 Vegetarian

  10.3.4.2 Gluten-Free

  10.3.4.3 Others

  10.3.5 Historic and Forecasted Market Size by Packaging Material

  10.3.5.1 Plastic

  10.3.5.2 Paper

  10.3.5.3 Glass

  10.3.5.4 Others

  10.3.6 Historic and Forecasted Market Size by Application

  10.3.6.1 Adult Male

  10.3.6.2 Adult Female

  10.3.6.3 Youth

  10.3.7 Historic and Forecasted Market Size by Consumption Pattern

  10.3.7.1 Out of Home

  10.3.7.2 At Home

  10.3.8 Historic and Forecasted Market Size by Distribution Channel

  10.3.8.1 Restaurants And Smoothie Bars

  10.3.8.2 Supermarkets And Hypermarkets

  10.3.8.3 Convenience Stores

  10.3.8.4 Others

  10.3.9 Historic and Forecast Market Size by Country

  10.3.9.1 Russia

  10.3.9.2 Bulgaria

  10.3.9.3 The Czech Republic

  10.3.9.4 Hungary

  10.3.9.5 Poland

  10.3.9.6 Romania

  10.3.9.7 Rest of Eastern Europe

 10.4. Western Europe Protein Smoothie Market

  10.4.1 Key Market Trends, Growth Factors and Opportunities

  10.4.2 Top Key Companies

  10.4.3 Historic and Forecasted Market Size by Segments

  10.4.4 Historic and Forecasted Market Size by Product

  10.4.4.1 Vegetarian

  10.4.4.2 Gluten-Free

  10.4.4.3 Others

  10.4.5 Historic and Forecasted Market Size by Packaging Material

  10.4.5.1 Plastic

  10.4.5.2 Paper

  10.4.5.3 Glass

  10.4.5.4 Others

  10.4.6 Historic and Forecasted Market Size by Application

  10.4.6.1 Adult Male

  10.4.6.2 Adult Female

  10.4.6.3 Youth

  10.4.7 Historic and Forecasted Market Size by Consumption Pattern

  10.4.7.1 Out of Home

  10.4.7.2 At Home

  10.4.8 Historic and Forecasted Market Size by Distribution Channel

  10.4.8.1 Restaurants And Smoothie Bars

  10.4.8.2 Supermarkets And Hypermarkets

  10.4.8.3 Convenience Stores

  10.4.8.4 Others

  10.4.9 Historic and Forecast Market Size by Country

  10.4.9.1 Germany

  10.4.9.2 UK

  10.4.9.3 France

  10.4.9.4 The Netherlands

  10.4.9.5 Italy

  10.4.9.6 Spain

  10.4.9.7 Rest of Western Europe

 10.5. Asia Pacific Protein Smoothie Market

  10.5.1 Key Market Trends, Growth Factors and Opportunities

  10.5.2 Top Key Companies

  10.5.3 Historic and Forecasted Market Size by Segments

  10.5.4 Historic and Forecasted Market Size by Product

  10.5.4.1 Vegetarian

  10.5.4.2 Gluten-Free

  10.5.4.3 Others

  10.5.5 Historic and Forecasted Market Size by Packaging Material

  10.5.5.1 Plastic

  10.5.5.2 Paper

  10.5.5.3 Glass

  10.5.5.4 Others

  10.5.6 Historic and Forecasted Market Size by Application

  10.5.6.1 Adult Male

  10.5.6.2 Adult Female

  10.5.6.3 Youth

  10.5.7 Historic and Forecasted Market Size by Consumption Pattern

  10.5.7.1 Out of Home

  10.5.7.2 At Home

  10.5.8 Historic and Forecasted Market Size by Distribution Channel

  10.5.8.1 Restaurants And Smoothie Bars

  10.5.8.2 Supermarkets And Hypermarkets

  10.5.8.3 Convenience Stores

  10.5.8.4 Others

  10.5.9 Historic and Forecast Market Size by Country

  10.5.9.1 China

  10.5.9.2 India

  10.5.9.3 Japan

  10.5.9.4 South Korea

  10.5.9.5 Malaysia

  10.5.9.6 Thailand

  10.5.9.7 Vietnam

  10.5.9.8 The Philippines

  10.5.9.9 Australia

  10.5.9.10 New Zealand

  10.5.9.11 Rest of APAC

 10.6. Middle East & Africa Protein Smoothie Market

  10.6.1 Key Market Trends, Growth Factors and Opportunities

  10.6.2 Top Key Companies

  10.6.3 Historic and Forecasted Market Size by Segments

  10.6.4 Historic and Forecasted Market Size by Product

  10.6.4.1 Vegetarian

  10.6.4.2 Gluten-Free

  10.6.4.3 Others

  10.6.5 Historic and Forecasted Market Size by Packaging Material

  10.6.5.1 Plastic

  10.6.5.2 Paper

  10.6.5.3 Glass

  10.6.5.4 Others

  10.6.6 Historic and Forecasted Market Size by Application

  10.6.6.1 Adult Male

  10.6.6.2 Adult Female

  10.6.6.3 Youth

  10.6.7 Historic and Forecasted Market Size by Consumption Pattern

  10.6.7.1 Out of Home

  10.6.7.2 At Home

  10.6.8 Historic and Forecasted Market Size by Distribution Channel

  10.6.8.1 Restaurants And Smoothie Bars

  10.6.8.2 Supermarkets And Hypermarkets

  10.6.8.3 Convenience Stores

  10.6.8.4 Others

  10.6.9 Historic and Forecast Market Size by Country

  10.6.9.1 Turkiye

  10.6.9.2 Bahrain

  10.6.9.3 Kuwait

  10.6.9.4 Saudi Arabia

  10.6.9.5 Qatar

  10.6.9.6 UAE

  10.6.9.7 Israel

  10.6.9.8 South Africa

 10.7. South America Protein Smoothie Market

  10.7.1 Key Market Trends, Growth Factors and Opportunities

  10.7.2 Top Key Companies

  10.7.3 Historic and Forecasted Market Size by Segments

  10.7.4 Historic and Forecasted Market Size by Product

  10.7.4.1 Vegetarian

  10.7.4.2 Gluten-Free

  10.7.4.3 Others

  10.7.5 Historic and Forecasted Market Size by Packaging Material

  10.7.5.1 Plastic

  10.7.5.2 Paper

  10.7.5.3 Glass

  10.7.5.4 Others

  10.7.6 Historic and Forecasted Market Size by Application

  10.7.6.1 Adult Male

  10.7.6.2 Adult Female

  10.7.6.3 Youth

  10.7.7 Historic and Forecasted Market Size by Consumption Pattern

  10.7.7.1 Out of Home

  10.7.7.2 At Home

  10.7.8 Historic and Forecasted Market Size by Distribution Channel

  10.7.8.1 Restaurants And Smoothie Bars

  10.7.8.2 Supermarkets And Hypermarkets

  10.7.8.3 Convenience Stores

  10.7.8.4 Others

  10.7.9 Historic and Forecast Market Size by Country

  10.7.9.1 Brazil

  10.7.9.2 Argentina

  10.7.9.3 Rest of SA

Chapter 11 Analyst Viewpoint and Conclusion

11.1 Recommendations and Concluding Analysis

11.2 Potential Market Strategies

Chapter 12 Research Methodology

12.1 Research Process

12.2 Primary Research

12.3 Secondary Research

Q1: What would be the forecast period in the Protein Smoothie Market research report?

A1: The forecast period in the Protein Smoothie Market research report is 2024-2032.

Q2: Who are the key players in Protein Smoothie Market?

A2: Smoothie King (US), Innocent Drinks (UK), Exante (UK), ThinkThin LLC (US), Barfresh Food Group Inc. (US), General Mills (US) Other Major Players.

Q3: What are the segments of Protein Smoothie Market?

A3: Protein Smoothie is segmented into Product, Packaging Material, Application, Consumption Pattern, Distribution Channel and region. By Product, the market is categorized into Vegetarian, Gluten-Free, Others. By Packaging Material, the market is categorized into Plastic, Paper, Glass, Others. By Application, the market is categorized into Adult Male, Adult Female, Youth. By Consumption Pattern, the market is categorized into Out of Home, At Home. By Distribution Channel, the market is categorized into Restaurants & Smoothie Bars, Supermarkets/Hypermarkets, Convenience Stores, Others. By region, it is analysed across North America (U.S.; Canada; Mexico), Europe (Germany; U.K.; France; Italy; Russia; Spain, etc.), Asia-Pacific (China; India; Japan; Southeast Asia, etc.), South America (Brazil; Argentina, etc.), Middle East & Africa (Saudi Arabia; South Africa, etc.).

Q4: What is the Protein Smoothie Market?

A4: A Smoothie refers to a thick beverage that is produced by blending an assortment of fruits, vegetables, and other ingredients including milk, seeds, yogurt, ice-cubes, sweeteners, and nutritional and herbal supplements. It is high in nutrients such as vitamins, protein, and fibers and can be easily prepared and stored for immediate or later utilization.

Q5: How big is Protein Smoothie Market?

A5: Protein Smoothie Market Size Was Valued at USD 11.5 Billion in 2023 and is Projected to Reach USD 17.9 Billion by 2032, Growing at a CAGR of 4.50 % From 2024-2032.

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