The market growth is primarily driven by the rise in digestive disorders including irritable bowel syndrome, constipation, gastroesophageal reflux disease, diverticular disease, and gut infections, a growing inclination of people for fresh, safe, and natural foods, and increasing concern for society on their health. Nearly 15 million adults have an ulcer which makes up approximately 6% of the total adults and around 37 million people visited the hospital for diagnosis of their digestive system.