The term ‘growlers market’ is used to describe the industry segment that deals with the manufacturing, distribution, and sale of growlers which are refillable containers commonly used for transporting draft beer. These containers are familiar to craft beer lovers and breweries due to their environmentally friendly and economic benefits of the resealable and portable container for taking beer directly from the tap. The market is comprised of numerous types of growlers, such as glass, stainless steel, and ceramics, with different sizes and designs fitting individual consumers’ needs and wants.