Cloud mobile backend as a service also referred to as backend as a service (BaaS) is a model that provides mobile application and web application developers to link with their apps over backend cloud storage. The applications covered by cloud mobile backend as a service include push notifications, Identity management, social integration, marketing automation, marketing automation, and data storage are the components of the enterprise.

Location as a Service is a data delivery model that based on the location of the mobile user track the physical and geographical location of the users. The features of the location as a service includes local search & information, mapping & navigation, proximity marketing, asset tracking, social networking & entertainment, and others offered through software. The location is a service that offers real-time geo data from different kinds of smart devices like smartphones to provide information, entertainment, and security.