The Black Quinoa Market in this context relates to a global marketing and eating of the so-called black quinoa, which is a pseudo cereal, containing high nutritive value and free from gluten, and rich in proteins and valuable nutrients. Being a few shades darker than the standard commercial yellow variety, black quinoa gives a richer earthy flavour and a crisper bite than the traditional variety making a popular product among customers willing to lose weight, consumers of special diets, and chefs who experiment with new recipes.