The Competitive Intelligence Software Market category includes high-level technologies and services for gathering, processing, and utilizing information about competitors to aid companies in their decision-making. These tools utilize machine learning, artificial intelligence and big data tools in order to perform market analytics, tracking of competitors and pattern analysis. Altogether, through integrating real-time information about market metrics, customer activity, and competitors’ plans, these solutions enable companies to improve the overall positioning and maximize effectiveness of pricing strategies and, thereby, to discover new growth possibilities in a highly saturated environment.