The term, 'cool roof' refers to the outer layer or exterior surface of the roof which acts as the key reflective surface. These roofs have higher solar reflectance than a typical roof surface. The term 'cool roof' encompasses an extensive array of roof types, colors, textures, paints, coatings, and slope applications. A cool roof reflects most of the incident sunlight and efficiently emits some of the absorbed radiation back into the atmosphere, instead of conducting it to the building below. As a result, the roof literally stays cooler, with lower surface temperatures, keeping the building at a cooler and more constant temperature.

Cooling Tower Market Size Was Valued at USD 3.85 Billion in 2023, and is Projected to Reach USD 5.72 Billion by 2032, Growing at a CAGR of 4.50% From 2024-2032.