The core offering of the Customer Data Platform (CDP) market is software solutions targeted at consolidating customer data derived from different sources. These platforms allow the consolidation of an effective customer database to which businesses can appeal for advertising, communicating and sales and even for business intelligence purposes. Organizations from areas of operation including manufacturing, retail, healthcare, and financial services have integrated CDPs into their organizations.

Customer Journey Analytics is a market that is about the tools and approaches used to describe, monitor, and manage consumers’ interactions with the brand across the multiple stages of their experience. This market consists of technologies and solutions that provide organizations with detailed understanding of customer activities, needs, and issues through the analysis of web, social media, emails and live store information. These solutions rely on complex analytics, machine learning, and visualization; through which, the enhance the customer’s experience, engagement and conversion rates, resulting in improved client satisfaction and loyalty.