An intelligent key is a state-of-art electronic access method predominantly used in today’s cars. Intelligent keys in this case do not work in the way that modified conventional keys work; instead, they employ radio frequency in the communication with the ignition system of the car. They contain some designs such as the one without a key, push-button start, and start from a distance. Such keys usually need to be near the vehicle to operate, and that makes them easy to use and secure. Smart keys add comfort to the user by not requiring one to physically insert it into the ignition, and other features such as encryption and rolling codes to protect the car.

The Interactive Advertising Market can be defined as the Internet advertising environment where users are encouraged to interact with advertisements in real-time by comments, clicks, or even views.